Portfolio

Websites

As lead content designer, I guided the strategy, structure, and tone for the following websites, working closely with SEO specialists and developers to bring each project to life (and sustain it well into its golden years).

Website: Atlas.md

Complete conception and creation of all web copy, including home page, features page, and all support articles for healthcare app, Atlas.md.

Blog: Atlas.md

Meticulously maintained the blog of Atlas.md, crafting, formatting, and publishing features and press releases, industry news, and thought pieces.

Case Study: SoulSalt

Served as a content specialist on SoulSalt’s website overhaul, helping shape the content strategy, managing writers and SEO specialists, and editing articles to build a scalable content system that drove significant organic growth.

Over time, we went from ~665 monthly organic visits to ~147,700.

Long-Form Articles

These three articles are a few of the many I wrote while working at Digital Commerce Partners, as part of our blog and SEO strategy. In addition to writing the articles, I also managed and edited the work of other contributors to the blog. Other than increasing traffic (which we did, popping from 0 to 2000 unique visitors in the first few months), the goal was to write and create content in a way that stood out among the sea of meh-articles in an oversaturated market.

Cover page of an article titled "Optimizing Ecommerce Category Pages for SEO: 12 Tips for Increased Attention," by Martin Stokes, published on March 20, 2025, with a background photo of a man working on a laptop in a well-lit room, decorated with plants and framed pictures.

Digital marketing report cover titled "AI in Content Marketing: How We're Wielding AI for Good (Results)" with a woman using a transparent tablet, purple and blue lighting.

A digital article presentation titled '8 Content Writing Tools for SEO I Use Every Day,' authored by Martin Stokes and published on October 1, 2024. The image includes a photo of an older man with gray hair and a beard, wearing a striped shirt and glasses, sitting on a sofa with a laptop in a modern, well-lit living room.

Journalism

The following are three long-form investigative pieces I wrote while freelancing for Coffee or Die Magazine, where I conducted in-depth interviews, carried out extensive research, and captured original photography to support each story. I wrote them in a voice that I hope was unique and engaging, one that makes you think, “Damn, he knows what he’s talking about.”

Title: Good Morning, Vietnam: How A War-Torn Country Became the Second Largest Producer of Coffee in the World

Title: Just Another Ditch in the Wall: The Clandestine Tunnels Used to Fight Communism

Title: How Modern Sleep Habits are Impacting Your Health

Video Scripts

These support video scripts are for health and edtech apps. To write them, I worked with both designers and developers to translate complex information into clear, engaging content.

Sales video for school management app, a.school.

Support video for Direct Primary Care medtech app, Atlas.md

Mobile Content

I was commissioned by ServicePlan to help develop, write, and edit content for Porsche as part of the ongoing development of Roads by Porsche, an app that connects drivers and helps them plan road trip adventures worldwide. Designed for mobile, each piece of content below features an in-depth review of points of interest along the routes that users plot and drive.

Nevidio Canyon - Travel article commissioned for Porsche

Mont-Saint-Michel - Travel article commissioned for Porsche

Völklingen Ironworks - Travel article commissioned for Porsche